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Kraemer Schurman Advertising and Design (KSA&D) Scores a Big “W” with W3 Award
02-13-2013Kraemer Schurman Advertising and Design, Inc. (KSA&D) was recognized by W3 Awards in 2012. The organization honors creative excellence on the web, giving recognition to the work and talent behind award-winning sites, marketing programs and video.
The W3 Awards is the first major web competition to be accessible to agencies and design firms of every type [...]
KSA&D Wins MarCom Gold Award for BE by Morrissey Ad Campaign
The difference between confidence and self-consciousness
ALLENTOWN, PA – Kraemer Schurman Advertising & Design, Inc. (KSA&D) announced that it has been honored with the MarCom Gold award for the Body Evolution – BE by Dr. Morrissey advertising campaign. The campaign was a series of ads which ran over several months in [...]
KSA&D, Inc. wins Platinum Award for Merck Water Conservation Booklet
01-29-2013Allentown, PA – Kraemer Schurman Advertising & Design, Inc. (KSA&D) has received a Platinum Award, the highest honor presented in the MarCom Creative Awards competition, which recognizes outstanding achievement by marketing and communications professionals. The competition included over 6,000 entries from throughout the United States, Canada and several other countries in [...]
We hope you are safe!
11-01-2012Dear Friends,
After several long days and nights without power, KSA&D’s power has been restored and we have resumed normal business hours.
Our thoughts and prayers go out to those who were impacted by this storm, as we know how fortunate we were.
We hope that you and your families are all safe and that life is getting back [...]
Smartphone Adoption and Usage
06-21-2012In its first standalone measure of smartphone ownership, the Pew Internet Project finds that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. That translates into 35% of [...]
Online Product Research
The commercial use of the internet by American adults has grown since the mid-2000s, with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing. That is an increase from 49% who said they conducted product or service research online in 2004.
Morever, the number [...]
Trademark vs Copyright Protection
06-18-2012Trademark and copyright registrations are both issued by the federal government and protect two distinct types of intellectual property. Here are some of the differences:
A Trademark protects names, terms and symbols that are used to identify the source of goods and/or services on the market. In other words, a trademark lets the consumer distinguish one [...]
Game Day Advertising Bonanza!
01-27-2012Whether you are a Star Wars fan or Volkswagen junky – or just love creative advertising. How could you not love this commercial – The Force: Volkswagen Commercial. Now take a sneak peek on The Bark Side: 2012 Volkswagen Game Day Commercial Teaser.
Get ready for the Big Game’s Ad Blitz Bonanza! See them next [...]
Web Ads to Draw Nearly 25% of Local Spend by 2015
03-25-2011Online advertising by local businesses will account for almost a quarter of all local ad spend by 2015, says local media research and consulting firm BIA/Kelsey. The company’s new U.S. Local Media Forecast points to channels such as daily deals offers as increasingly popular with consumers, and thus a market ripe for local advertising dollars.
According [...]
QR Codes Gaining Prominence Thanks to Few Big Players
For years marketers have cited the success of 2-D bar codes overseas and eagerly waited (and waited) for them to take hold in the U.S.
Thanks to prominent endorsements from Target, Best Buy, Macy’s and Post Cereals, that day might finally be nearing. Those marketers are placing the codes in front of a broad swath of [...]
