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Trademark vs Copyright Protection
06-18-2012Trademark and copyright registrations are both issued by the federal government and protect two distinct types of intellectual property. Here are some of the differences:
A Trademark protects names, terms and symbols that are used to identify the source of goods and/or services on the market. In other words, a trademark lets the consumer distinguish one [...]
Game Day Advertising Bonanza!
01-27-2012Whether you are a Star Wars fan or Volkswagen junky – or just love creative advertising. How could you not love this commercial – The Force: Volkswagen Commercial. Now take a sneak peek on The Bark Side: 2012 Volkswagen Game Day Commercial Teaser.
Get ready for the Big Game’s Ad Blitz Bonanza! See them next [...]
Web Ads to Draw Nearly 25% of Local Spend by 2015
03-25-2011Online advertising by local businesses will account for almost a quarter of all local ad spend by 2015, says local media research and consulting firm BIA/Kelsey. The company’s new U.S. Local Media Forecast points to channels such as daily deals offers as increasingly popular with consumers, and thus a market ripe for local advertising dollars.
According [...]
QR Codes Gaining Prominence Thanks to Few Big Players
For years marketers have cited the success of 2-D bar codes overseas and eagerly waited (and waited) for them to take hold in the U.S.
Thanks to prominent endorsements from Target, Best Buy, Macy’s and Post Cereals, that day might finally be nearing. Those marketers are placing the codes in front of a broad swath of [...]
Will Social Media Replace Surveys as a Research Tool?
The top research executive of likely the world’s biggest research buyer expects surveys to dramatically decline in importance by 2020 and sees the rise of social media as a big reason why.
Joan Lewis, global consumer and market knowledge officer of Procter & Gamble Co., with its $350 million in annual market-research outlays, made the statements [...]
Google Searches for Success in Local Ads
03-03-2011After years of fits and starts, Google’s latest push into local online advertising suddenly looks serious — and even professed internet novices like Barbara Oliver are noticing.
The owner of an eponymous boutique jeweler, Ms. Oliver depends on advertising to drive people to her hard-to-find third-floor shop in Williamsville, N.Y., near Buffalo. Not satisfied with TV [...]
How Do I Increase My Twitter Following?
It’s important to remember that chasing numbers can be futile, since even those with envied Twitter followings may not have as many followers as the numbers indicate they do. Even so, the first thing many people do when they hear of a name, a company or a brand is search for it on Google and [...]
For Millennials, Brands May Be as Important as Religion, Ethnicity
10-18-2010Millennials–the generation born between 1980 and 1995–relate to brands in deep and complicated ways, according to a new study from Edelman, the world’s largest PR firm. The 8095 (”eighty ninety-five”) study, as they’re calling it, show that brand identification is just about as important as religion and ethnicity when it comes to personal identifiers millennials share online.
We [...]
The Bing-Facebook Alliance: Six Things You (and Google) Should Know
Until now, search algorithms have used machine learning and artificial intelligence to predict which of the billions of pages out on the Internet might be most salient to your search. Now, at least on Bing, they’re going to have access to something even more precious: the knowledge of who your friends are and what they [...]
Consumers Cutting Back on Purchases, but Indulgences Stay
10-14-2010IPod. IPhone. Xbox. Wii. These are the brands feeling the love — consumers’ love, that is, according to NewMediaMetrics’ first annual Leap Index, a ranking weighing the relative emotional attachment (EA) of consumers to brands in various categories.
NewMediaMetrics has been creating syndicated databases that measure emotional attachment to brands and media for the past five [...]
