For Millennials, Brands May Be as Important as Religion, Ethnicity

Millennials–the generation born between 1980 and 1995–relate to brands in deep and complicated ways, according to a new study from Edelman, the world’s largest PR firm. The 8095 (”eighty ninety-five”) study, as they’re calling it, show that brand identification is just about as important as religion and ethnicity when it comes to personal identifiers millennials share online.

We can easily concede that people’s online lives–their Facebook pages, especially–are closely integrated with brands of various sorts (which makes Bing’s union with Facebook all the more clever, and potentially lucrative). But to what extent is a millennial’s online life the deepest expression of who that person is?

Source: FastCompany