Blog
- All
- Advertising (12)
- Awards (3)
- Customer Service (3)
- Technology (7)
Web Ads to Draw Nearly 25% of Local Spend by 2015
03-25-2011Online advertising by local businesses will account for almost a quarter of all local ad spend by 2015, says local media research and consulting firm BIA/Kelsey. The company’s new U.S. Local Media Forecast points to channels such as daily deals offers as increasingly popular with consumers, and thus a market ripe for local advertising dollars.
According to BIA/Kelsey, local online ad spending by small and medium-sized businesses will represent 23.6 percent of all local ad spending by 2015, growing from $21.7 billion last year to $42.5 billion by 2015. The economic downturn has tempered the company’s predictions, previously more bullish. Back in 2006, the firm predicted local search and online classified spending alone would hit $31.1 billion in 2010.
BIA/Kelsey suggested maturing online ad products, increased usage of smartphones and tablet devices, and continued disruption of traditional newspaper models are driving momentum for local online ad spending.
Read the rest of this article here.
