• 
  

  Aluminum Brochure

• 
  

  Banner-ups

• 
  

  Product Line Brochures

Asbury Carbons has been in the raw materials distribution industry for over a century. With a company history that extensive, its brand identity was well established with current and prospective clients. KSA&D's job was to complement Asbury’s marketing materials with the identity they have worked so hard over the years to build.

To update Asbury's brand, we started by designing a high-impact graphic based on carbon's molecular structure. This graphic became the company’s new brand, appearing throughout its new marketing materials and website. KSA&D then established a set of branding standards for the company’s product literature, promotional items and all other identity-related materials.

The set of branding standards KSA&D developed eliminated the disconnect between Asbury Carbon's image and identity, increasing the graphite and carbon company’s presence in its unique industry.