ACT, Don't React: An effective plan.
Our advertising team can help your company create a comprehensive and effective marketing plan which increases your presence in the marketplace. From newspaper and magazine ads to direct mail and brochures, our team is dedicated to working with you and your company to deliver an effective campaign and turn your audience into customers.
Success is Standard
Client success is our baseline.Here are some recent projects that we are proud of.
Identity and Branding
Asbury Carbons has been in the raw materials distribution industry for over a century. With a company history that extensive, its brand identity was well established with current and prospective clients. KSA&D’s job was to complement Asbury’s marketing materials with the identity they have worked so hard over the years to build.
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Campaign: Allentown Campus Grand Opening
After an extensive renovation process, St. Luke’s Hospital & Health Network wanted to let people in the community, both the general public and medical professionals, know about the Allentown Campus’s new Emergency Department and services. The hospital asked KSA&D to help get the word out. St. Luke’s had already planned a two-day Grand Opening celebration; our job was to create a buzz around the public and professional events.
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Campaign: Workplace Fundraising
Long before KSA&D’s Leadership Recognition brochure for United Way of the Greater Lehigh Valley won a Bronze Award at the 2008 Lehigh Valley ADDY® Awards competition, the agency created a family of materials to kick off the 2007 United Way fund-raising campaign.
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sparc Energy Awareness Program
A pharmaceutical company with manufacturing and research facilities worldwide, Schering-Plough (S-P) takes its SHE (Safety, Health and Environmental) and energy responsibilities very seriously. KSA&D was hired to develop and execute a strategic global communications initiative for the company. Part of this plan included branding the overall campaign, which we did. Our solution was the name sparc (Schering-Plough Action for Resource Conservation) and it’s corresponding logo.
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