ESSA Bank and Trust
There’s No Place Like Home Equity
- Social Media
As Dorothy would say, “there’s no place like home!” When KSA&D teamed up with ESSA Bank and Trust to run a home equity loan campaign, we couldn’t help but take a walk down the yellow brick road. With a full campaign, complete with new website, brochure, email marketing, and social media, and digital ads, this campaign exceeded financial goals, increased positive brand awareness within the competitive Philadelphia market, and drove high traffic into the branches, as well as onto the website landing page. All we need now are a pair of ruby slippers!